Op Shop Marketing and Customer Experience

Help an ACS op shop attract customers, increase useful donations and create a welcoming experience that supports its mission.

Course outcome

Prepare a practical op shop growth plan covering presentation, promotions, donation messages, loyalty and weekly measures.

What you will learn

• Lesson 1: Understand the Local Market — Complete a local market walk and identify three opportunities.
• Lesson 2: Merchandising and Store Experience — Redesign one store zone using a before-and-after checklist.
• Lesson 3: Promotions That Protect Value — Design a two-week promotion with a goal, audience, message and stock plan.
• Lesson 4: Donation Marketing and Retention — Create a monthly op shop scorecard and donor communication plan.

Course details

• Track: Specialisation — Business and Marketing
• Duration: 4 hours
• Format: 4 guided lessons (60 minutes each), each with a teaching guide, a case study with short-answer questions and a multiple-choice knowledge check

Course references and further learning

Use these authoritative sources to confirm requirements, deepen the lesson and locate current guidance.

• Product safety for business — Product Safety Australia
• Displaying prices — Australian Competition and Consumer Commission
• Consumer guarantees — Australian Competition and Consumer Commission

Important

Check the latest version before use. Australian law, approved ACS procedures and local Conference requirements take priority where they are more specific. External resources are provided for learning and do not replace accredited training, professional advice or emergency services.