Digital and Social Media Marketing

Plan useful digital content, publish consistently and protect dignity, privacy and the ACS reputation online.

Course outcome

Build a safe 30-day content plan with clear goals, approved stories, accessible posts and a response process.

What you will learn

• Lesson 1: Digital Presence Essentials — Audit one ACS digital page and list five priority improvements.
• Lesson 2: Content That Helps — Draft one week of posts using four different content pillars.
• Lesson 3: Safe and Respectful Storytelling — Review three sample posts and rewrite anything unsafe or disrespectful.
• Lesson 4: Campaigns and Analytics — Build a 30-day content calendar with goals, owners and measures.

Course details

• Track: Specialisation — Business and Marketing
• Duration: 5 hours
• Format: 4 guided lessons (75 minutes each), each with a teaching guide, a case study with short-answer questions and a multiple-choice knowledge check

Course references and further learning

Use these authoritative sources to confirm requirements, deepen the lesson and locate current guidance.

• Online safety guidance — eSafety Commissioner
• Australian Privacy Principles guidelines — Office of the Australian Information Commissioner
• Avoid sending spam — Australian Communications and Media Authority

Important

Check the latest version before use. Australian law, approved ACS procedures and local Conference requirements take priority where they are more specific. External resources are provided for learning and do not replace accredited training, professional advice or emergency services.