Marketing Foundations for Community Impact

Explain ACS services clearly, reach the right people and build trust without pressure or exaggerated claims.

Course outcome

Create a simple, ethical marketing plan that connects a defined audience, clear message, suitable channels and measurable action.

What you will learn

• Lesson 1: Know the Audience — Create two audience profiles for an ACS service or op shop.
• Lesson 2: Build a Clear Message — Write a one-sentence message and three calls to action for one ACS program.
• Lesson 3: Choose the Right Channels — Plan a four-week campaign using no more than three channels.
• Lesson 4: Measure What Matters — Create a scorecard with one measure for reach, response, service and learning.

Course details

• Track: Specialisation — Business and Marketing
• Duration: 4 hours
• Format: 4 guided lessons (60 minutes each), each with a teaching guide, a case study with short-answer questions and a multiple-choice knowledge check

Course references and further learning

Use these authoritative sources to confirm requirements, deepen the lesson and locate current guidance.

• Develop your marketing plan — Australian Government business.gov.au
• Advertising and promotions — Australian Competition and Consumer Commission
• Australian Consumer Law resources — Australian Competition and Consumer Commission

Important

Check the latest version before use. Australian law, approved ACS procedures and local Conference requirements take priority where they are more specific. External resources are provided for learning and do not replace accredited training, professional advice or emergency services.